In most of our blogs, we share ideas around immersive reality, and how brands can use it in various ways, in experience centers (XCs), exhibitions and expos, and other customer-facing environments. We’ve brought you examples from the world’s most popular brands, from Nike to Ikea, Ralph Lauren, BMW, and Siemens. We’ve brought you inspiration and shared outcomes of immersive experiences across tourism, manufacturing, art, education, and retail.

This one’s about us. About some of our most noteworthy projects.

Of course, there’s no stopping you from simply taking inspiration from our work, and attempting to replicate these ideas on your own steam. We’ll take that as a compliment (though we’re often told we do this better than anyone out there).

Some of you might be here because you’re curious about our results. In this blog, we showcase how our past projects transformed spaces into hubs of engagement and innovation.

1)Showcasing Innovation for a Global Telecom Leader

magineu’s consulting services team designed this experience center as both a context-setting station and a demonstration zone. We envisioned this XC as a catalyst for deal closures. It equips TCL’s facilitators to customize each visit, aligning the experience with their prospect’s unique challenges and the proposal at hand.

Key Features: Immersive Assets at the Forefront

Interactive Table with Dual Modes

The centerpiece of the center is an innovative interactive table offering two engaging functionalities:

• Content Navigation: Visitors can browse multimedia presentations and insights directly through the table’s interface.
• 3D Object Interaction: Physical 3D models placed on the table trigger corresponding on-screen menus. This dynamic interaction allows users to control content displayed on a floor-to-ceiling screen, creating an immersive experience.

Real-Time Cybersecurity Visualization

magineu’s XC consultation services team added a cutting-edge feature to this experience: live threat monitoring data. This real-time display provides a snapshot of the evolving cybersecurity threat landscape, showcasing TCL’s strengths in information security management. The live data acts as a strategic conversation starter, equipping TCL’s team to delve into tailored solutions for mitigating risks. All data security protocols and compliance standards were meticulously integrated during development, ensuring the system operates seamlessly and securely.

2)Showcasing “Brand India” in Energy

magineu’s consulting services team designed the India Pavilion at India Energy Week to position “Brand India” prominently on the international stage, with a focus on showcasing the nation’s energy sector.

Key Features: Immersive Assets at the Forefront

Interactive Robots

Robots welcomed visitors to the pavilion. Beyond greetings, these robots guided guests through the space, enhancing their experience with cutting-edge technology and personalized assistance.

Holo Pyramids for 3D Energy Insights


Holo pyramids conceptualized by the magineu’s consulting services team delivered 3D visualizations of future-focused energy trends and concepts, creating an engaging and futuristic way for visitors to explore India’s advancements in the energy sector.

85” HD Multi-Taction Table with Gamification


This interactive table became a highlight of the pavilion due to its engaging features like:

• High-definition display supporting multiple simultaneous touches for collaborative exploration.
• 3D-printed miniatures that gamified the experience, making learning about biofuels and renewable energy intuitive and fun.

3) Brand Museum for an Energy Industry Pioneer, Mumbai – BPCL

magineu’s XC consultation services team conceptualized this center as a context setter for high-stakes B2B interactions, combining strategic storytelling with cutting-edge technology.

Key Features: Immersive Assets at the Forefront

Interactive Table with Augmented Reality

The interactive table serves as a gateway to BPCL’s refinery operations, seamlessly combining AR technology and media assets. Key features include:

• Dual Interaction Modes:
• On-table touch interface for exploring multimedia presentations.
• AR-driven refinery blueprint scans using six strategically placed iPads powered by Unity 3D, which transform static blueprints into dynamic 3D renders of the Mumbai Refinery.
• Layered Information Delivery: Each scan reveals detailed, multi-tiered insights about refinery processes, allowing for an engaging, exploratory journey tailored to visitor curiosity.

Immersive VR Dome

Responding to pandemic-era safety needs, the magineu’s consulting services team introduced a pioneering VR Dome at this XC, eliminating reliance on shared VR headsets.

• Design and Technology:
• A three-meter-wide dome equipped with four HD projectors and a high-fidelity surround sound system.
• Delivers a 360-degree immersive refinery walkthrough, bringing BPCL’s operations to life in an engaging and hygienic format.

Even with social distancing requirements behind us, this immersive asset gives teams the thrill of undertaking the virtual factory experience in groups, allowing for a more collaborative experience.

4) Brand and Products Showcase for One of the World’s Leading Steel Companies, Jamshedpur – Tata Steel

magineu’s consulting services team transformed a 35-year-old space into a cutting-edge Digital/Phygital Experience Zone for Tata Steel, showcasing the company’s legacy, sustainability, and future readiness.

Key Features: Immersive Assets at the Forefront

3D Projection Mapping

At the heart of the experience center, magineu’s consulting service team crafted a to-scale 3D model of Tata Steel’s Jamshedpur factory. Brought to life through advanced 3D projection mapping, this centerpiece uses overhead projectors to create a sense of movement on the 3D model, depicting various steel-making processes. Visitors gain a dynamic, three-dimensional view of Tata Steel’s operations, offering an immersive storytelling experience that highlights the intricate art and science of steel production.

The Excellence Wall

This exhibit features seamlessly connected ultra-thin screens, creating the effect of one vast, unified display. This interactive wall tells three distinct Tata Steel narratives:

• Business Excellence: Highlighting Tata Steel’s industry-leading achievements.
• Future Ambitions: Showcasing its commitment to sustainability and innovation.
• People Behind the Brand: Celebrating the workforce that drives Tata Steel’s success.

By integrating these immersive elements, magineu’s experience center consultation services team created an XC that embodies Tata Steel’s heritage, innovation, and forward-thinking vision, ensuring a meaningful and memorable visitor experience.

5) Executive Briefing Center for a Robotics and Automation Company, Gurugram – Rockwell

magineu’s experience center consultation services team delivered a space designed to embody innovation and leadership in robotics and automation.

Key Features: Seamless Integration of Advanced Technologies

Synch Throw Tech

A hands-on interactive element that brings ideas and processes to life. This tech-forward feature allows visitors to “throw” content from a central table to a giant screen, creating a dynamic, collaborative engagement platform.

Unlock the Power of Turnkey Solutions with magineu’s Consulting Services

As you can see from the examples in this blog, magineu’s consulting service team delivers exceptional results across diverse sectors and use cases, including experience centers, learning applications, and exhibitions.

Our customers benefit from a blend of creativity, cost-management strategies, and unparalleled expertise. From logistics to coordination, magineu’s XC consulting service team ensures a seamless experience, reducing time, costs, and stress for your team while delivering a comprehensive, turnkey solution.

Looking to build lasting bonds with your customers? Let’s brainstorm transformative ideas together.